Price Objection? Is It The Price Or The Cost?
MTD Sales Training
MARCH 29, 2012
Of course, price objections run rampant and are certainly here to stay. However, I believe sales people need to understand, and more importantly; help their prospective customers understand the difference between price and cost. Is it the Price or the Cost? The next time you get that objection on the price; before you go off [.
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