Why Sales Hates Marketing: 9 Reasons
No More Cold Calling
FEBRUARY 23, 2012
Here’s why your marketing team and your sales team can’t get along. . Journalist Geoffrey James tackles the debate about sales and marketing alignment, and who owns the client: “The war between Sales and Marketing is both legendary and debilitating. And yet it’s probably fair to say that the future of your company lies in your ability to make the two work better together.
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