Ditch the Personal Pronoun
No More Cold Calling
APRIL 19, 2012
Shift your sales conversation from product features to the results you deliver. “I don’t care about you. I only care about what you can do for me, my team, and my organization.” That’s what our prospects and clients think, but it’s probably not what they say (at least not to your face). Our clients don’t care about “us.” They care about what we deliver.
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