How to improve your sales training programs – look to hybrids
Sales Training Connection
OCTOBER 9, 2011
Sales training. Plucots? Peacharine? Plueberry? In search for the perfect fruit, breeders are creating new hybrids. These hybrids seek to be juicier, sweeter, and easier to eat. As I walk through the grocery store and notice these new hybrids, it reminded me that a corollary exists for sales training. Just as people buy fruits they’re familiar with, companies have historically brought sales training around easily identified skills like: sales strategy, call execution, and negotiation.
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