Maximize profitability – sell value and manage price expectations
Sales Training Connection
MARCH 5, 2012
Selling Value. To maximize profitablity, your s ales force needs to do more than sell product – it must create value and manage price expectations. That’s a double barrel challenge that’s easy to say, but difficult to do. Let’s explore the first part of the challenge – creating value. Unfortunately, this notion of value has been talked about so much, by so many that the concept has become a bit fuzzy.
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