Sales transformation: sometimes necessary – never easy
Sales Training Connection
APRIL 4, 2012
Sales Transformation. If you look back over the last decade, a number of industries have gone through dramatic change. As a result, the organizations in those industries have substantially changed how they do business with those companies that sell to them. They have changed what they buy, how they buy, and what they are willing to pay for it. If your customers are making changes of that magnitude, then the case is made that it is no longer business-as-usual for your sales team.
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