Building the B2B Customer Reference Community – Event
Score More Sales
MARCH 28, 2012
In my years in selling in the corporate world, I tended to run into a consistent issue – big clients would rarely, if ever, allow me (or the company I worked for) to be quoted publicly that they were our client. One time, I nearly lost a multi-million dollar contract with a very big airplane manufacturer because some low-level person in our company DID get quoted in a newspaper about the business relationship.
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