What Makes a Good Prospect?
The Sales Hunter
MARCH 8, 2012
The #1 sales problem most salespeople face is the challenge in finding prospects. I’ll even go one step further and argue that it’s not finding prospects that is the problem, it’s finding good prospects. My definition of a “good prospect” is someone who is motivated and qualified to buy. The problem is too many salespeople spend their time chasing nothing more than bodies they think they can then turn into a buyer.
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