'Your July Sales Training Tip: YouTube.com. Normally at this time of the year, I am reminding my clients that it’s time to begin building their 3 rd Quarter sales training plans.  Those of you that are regular readers know that Acumen Sales Mangers plan their entire quarter sales training plans at the beginning of each quarter. Each sales meeting schedule is defined by date/time, topics and assignments-as to who is training on what topics.  But what about July!  With the 4 th of July and Summer time upon us, here’s a fun idea to launch your summer sales training plans. MORE >>

'Quit kidding yourself! You’re not making any money off the low-price customer, regardless of what you think.  Let me give you 4 reasons. Reason 1: The customer who demands a lower price from you is also going to be the customer who nags at you all the way through the sales process and long afterward. Low-price customers are wired to think they can get everything cheap and they can get people to do for them whatever they ask. These customers are only doing one thing — taking up your valuable time. Reason 2: A customer who gets a low-price is one who will tell others.  MORE >>

'How do you justify investing the time developing your inside salespeople to consider long-term sales careers when so many of them are just waiting to be promoted to their next position? Simple. You still do it. Actually it’s not “Either-Or,” there’s an “And,” as well as a third critical component to uncovering motivation which will determine the path to travel down, especially as it relates to how you can best support this person. It comes down to tapping into each person’s individuality. see this happen often with inside sales teams. They’re just going to leave anyway. What is best for them? MORE >>

'by Tibor Shanto – tibor.shanto@sellbetter.ca. People always want to present themselves as being unique or different, even as they are lined up overnight for the latest iGadget , all adorned in the latest gadget-ware from Fashion Star.  So I am rarely surprised when sales people tell they or their products are different. recall meeting with a VP of sales from a software company, the latest killer app, and while he agreed to take the appointment knowing what I do, it seemed his objective was to validate how their product and sale were different than anything I had seen to date.  Do you?  MORE >>

'Marketing leaders are in a unique position to embrace Big Data. Marketing professionals have largely embraced the analysis of data. Campaign data is highly scrutinized for insights. Customer research data is routinely analyzed with the gusto of seeking the Holy Grail. In many ways, today’s Big Data capability is the answers to every marketer’s dreams. What’s new to the scene is the unprecedented capabilities to host, analyze and serve data. Storage is cheaper than ever. Massive databases can be stored in the cloud. Powerful analytics tools can crunch the data. Leveraging Big Data in Marketing. MORE >>