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6 Ways To Make Sure Your Customers Get The Message

SBI Growth

What was true when I first founded buyer persona development back in 2001 is still true today – buyer personas not grounded in buyer research and insights are useless. A far cry from the days of worrying what went into print advertising! We are trying to find out what is on the minds of our buyers. Guessing at this is nonsense.

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Maximizing Sales Impact Through Effective Communication

Janek Performance Group

Take, for example, the iconic moment on October 23, 2001, when Steve Jobs introduced the original Apple iPod. Bill Bernbach: “In advertising, not to be different is virtually suicidal.” By simplifying our language, we can enhance clients’ understanding of our message and make engaging with us easier.

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How to use the marketing flywheel method to supercharge your business

Nutshell

The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. Well, here’s another important term for you to memorize: the marketing flywheel. The goal is to build trust-based relationships.

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IDC: Tech Marketing Budgets Up, But Lag Revenue Growth

The ROI Guy

According to IDC, tech firm advertising spending using traditional (print and broadcast) media is declining by 43% , compared to spending growth of 53% in digital programs. The bad news for marketing leaders is that although the 3.7% Spending Justification a Requirement?

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

We have seen this same issue occur in IT spending over the past decade, where IT spending lagged significantly behind revenue growth following the bursting of the technology bubble in 2001, and are wondering if the same will now be true of marketing budgets going forward? co-registration, email list purchases, etc.)

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. The research implies growing skepticism over sales pitches and marketing fatigue make these once effective channels less so at raising awareness.

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5 Must-Follow B2B Marketing Influencers

Zoominfo

Having founded CMI, Joe has established himself as the top authority on effective content creation and brand storytelling – in fact, he’s responsible for coining the term “content marketing” way back in 2001. Joe has written four books on the topic and is frequently asked to share his wisdom at numerous industry events.