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Tale of B2B Mobile Websites – Webinar Platforms

Score More Sales

We know that according to eMarketer, “more than 59% of B2B purchase decision makers and influencers use their smart phones to gather information when purchasing products or services”. No more 2001 stuff, please. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies.

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How Marketing Fails by Failing to Market Itself

SBI Growth

True Story – How I learned to execute Sales Enablement on a field ride in 2001. In 2001 I was an Account Supervisor at VML, a marketing agency. He was an enterprise rep who knew how to reach the C-Level suite of decision makers. We get frustrated that we have to ‘sell’ them. His name was Chad.

Marketing 316
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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. " So where does this leave traditional sales training companies.? Scrabbling to catch up to the new reality!

ROI 45
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B2B Sales Podcast with Michael Boylan on Prospecting and The.

Score More Sales

Reaching decision makers is always the goal. Recently I heard more than one speaker at a conference talking about using internal leverage to gain access to decision makers. Lori Richardson speaks, writes, trains, and consults on B2B selling and has been named one of the Top 25 Sales Influencers for 2012.

B2B 143
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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Advanced ROI business case tools and training should be provided to direct and channel sales professionals to help them advance from traditional product / solution selling, to the value selling buyers now demand.

ROI 40
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B2B Sales Podcast with Michael Boylan on Value Propositions.

Score More Sales

Today’s conversation shares how once you gain access to the C-level decision makers you wanted to get in front of in the first place, now what do you say to move the conversation forward? © Score More Sales 2001 - 2012. Sales Tips and Strategies to Grow Revenues. Consulting. by Lori Richardson on January 19, 2012.

Lead Rank 138
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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. A recent IDG/CXO media survey indicated that business and IT executives where making most of the buying decisions - including defining requirements, specifying brands and ultimately approving the purchase.