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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. After graduating from college in 2001, he began his sales career at BrassRing, an applicant-tracking software company.

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Are you suffering from B.S.O.S.?

Sales and Marketing Management

Author: BY DAVE STEIN, CEO AND FOUNDER, ES RESEARCH GROUP, INC. Google’s Timeline marks its first occurrence as a syndrome in March 2001: “The annual report has long been disdained as a bright shiny object unworthy of attention from the serious investor. read more'

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“Why I’m So Interested In Selling,” Spence Wixom

Partners in Excellence

It was Spring of 2001. Then a spot opened on the market research team. She personally reviewed all research briefs for deals over $10 million. We knew what that meant – long hours researching, writing, re-writing, trying to sell her on the quality of the brief. I added research innovations to our briefs.

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How to mitigate the effects of buyer’s remorse

Selling Essentials RapidLearning Center

It’s about expectations Researchers at Stanford University conducted an experiment in which people played video games for monetary rewards. The researchers found that the brain’s dopamine centers – the parts that govern feelings of pleasure — were activated more in anticipation of the rewards than when these rewards were received.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Tale of B2B Mobile Websites – Webinar Platforms

Score More Sales

Research also shows that 65% of executives are comfortable making a business purchase from a mobile phone (Forbes, “The Untethered Executive”). No more 2001 stuff, please. Just as I searched for great mobile sites for webinar services, you can begin your research into mobile too. Have you tried a mobile experiment yet?

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Emotions Are Your Customer Experience Reality

Increase Sales

Extensive customer service research by Rosenberg has shown customer behavior can be predicted by emotions. According to Yu and Dean in 2001, they determined that “The impact of emotions is the best predictor of customer loyalty in the customer interaction process.”.

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