SBI Growth

AUGUST 31, 2012

Top Heavy on Analytics. Your are trying to makes sense of the slides of analytical data provided by your marketing operations manager. The rise of analytics comes with many promises that you are going to know everything you need to develop a marketing strategy. There they sit before you on your laptop screen. You stare at them.

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

Pointclear

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Yet, according to Tony Zambito—who originated the development of buyer personas in 2002—buyer personas are no longer enough.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

LeadFuze

AUGUST 5, 2021

A former economist, Heather traded the world of academia and research for tech startups in 2012 after moving back to the Bay Area after completing economic development projects in Egypt. Revenue acceleration solutions built on predictive analytics. Jumpstart your Pipeline with Predictive Analytics. The Gist: . Eye on Sales.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98