article thumbnail

A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

Campaigns 130
article thumbnail

Sales Training Article about Ignoring Evolution

Customer Centric Selling

Sales Training Article: Ignoring Evolution. General Motors peaked in the mid-60''s and arrogantly watched for decades as their quality and market share eroded until the US government rescued them from bankruptcy. Read more sales training articles from CustomerCentric Selling® - The Sales Training Company.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

Some of the reasons for this are: capacity, consistency, attrition, onboarding, peak staffing (such as to build pipeline for new reps…) but that is not what this article is about. This article is about how to select a partner once you decide to go in that direction. One of the world’s largest software companies—since 2002.

article thumbnail

The Best Investment Newsletter

Pipeliner

Because markets are intertwined and constantly moving newsletters help synthesize everything down to a digestible size. The reality is they are one of the few tools that are readily available to give you a concise and easy-to-understand snapshot of the market holistically, rather than just moving tickers.

Scale 52
article thumbnail

Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. Buyer personas can be a big help in aligning marketing and sales around a launch. You Have Entered New Markets.

article thumbnail

How I Know What I Know About Selling

Anthony Iannarino

It worked well enough, allowing my team to tell our story (something marketing people find more valuable to clients than it is in practice). It also allowed us to explain why we do what we do different from our competitors, creating separation from the market. This deck was in service for years and faithfully updated. The First Call.

Hiring 95
article thumbnail

Why You Need To Be Prospecting On LinkedIn

MarketJoy

When it was founded back in the year 2002, LinkedIn’s primary goal and function were to be a professional social networking website. If you are looking for business-to-business (B2B) prospects, LinkedIn is the best place on the planet because it has the market cornered right now. WHY PROSPECT ON LINKEDIN?