Janek Performance Group
AUGUST 23, 2023
Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.
Pointclear
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Drive Alignment.
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Jeff Davis
MARCH 13, 2018
I've talked to many leaders about the need to align B2B Sales and Marketing. I would also want to focus on Marketing's contribution to revenue so that I can clearly evaluate the ROI of my team's efforts and specific campaigns. January 2002, Himmelman Consulting, Minneapolis, MN.
Insight Demand
OCTOBER 12, 2015
In 2002, Daniel Kahneman won the Nobel Prize in economics for his work on loss aversion. Customers, for example, feel the pain of loss two to three times more than they ascribe to the pleasure of gain. Hence, the anticipated loss on changing from the status quo unfairly overshadows the potential gain from buying the seller’s product.
Insight Demand
OCTOBER 12, 2015
In 2002, Daniel Kahneman won the Nobel Prize in economics for his work on loss aversion. Customers, for example, feel the pain of loss two to three times more than they ascribe to the pleasure of gain. Hence, the anticipated loss on changing from the status quo unfairly overshadows the potential gain from buying the seller’s product.
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