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Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. It will serve no purpose to rehash how much buyers have changed since then. Your Buyer’s Behaviors Have Changed.

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The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

Reading Gap Selling is a start to changing the way we sell, but the truth is, it is a sophisticated and inherently difficult sales approach. How is that a book on execution has become my favorite sales book? So what makes execution a sales book? How are you going to accelerate sales by 25% year over year for 5 years?

Sales 166
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PowerViews with Tony Zambito: Buyer Predictability

Pointclear

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Understand the Buyer''s Backstory.

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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

Understanding exactly how buyers are behaving and thinking is becoming more of a premium for achieving success in marketing today. To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). Hundreds, if not thousands of CMO’s across the globe make similar comments.

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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

No one wants to miss a deal, and, in sales, time counts. Most buyers cannot afford to be impulsive. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. Buyers may think falling short of goals is suboptimal, but not catastrophic. Like it or not, even skeptics listen.

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Sales Tips: Stop Spouting Features Buyers Don't Need

Customer Centric Selling

Sales Tips: Stop Spouting Features Your Buyers Don't Need. The most significant mistake I made when starting my Sales career was to believe my job was educating buyers about offerings. One of the biggest challenges was determining which features were relevant to buyers I was calling on.

Buyer 40
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An ‘A’ Player’s Rise and Fall

SBI Growth

You will learn if you possess the relevant skills of an “A” player sales leader. You will see the skills you need in a rapidly changing buyer environment. Dave was promoted to be Acme’s VP of Sales for the Americas. He did it as a District Sales Manager. Dave became VP of Sales for the Americas. Download this quiz.

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