Neuroscience Confirms We Buy on Emotion & Justify with Logic & yet We Sell to Mr. Rational & Ignore Mr. Intuitive
Insight Demand
MARCH 31, 2017
These positive/negative emotions are then transported to your conscious mind well in advance of a conscious decision. Thus, a salesperson can share a story with a customer, and due to the transportation effect of story, it feels real. It’s the next best thing to experiencing it live. x] Susan P. Baker, Yandong Qiang, George W.
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