Score More Sales

MAY 10, 2013

I opened my LinkedIn account on October 3, 2003. Listen and engage with their market and industry to offer insight to their buyers. LinkedIn has hired some social dynamos who are great marketers like Koka Sexton , Ralf VonSosen and Brandon Lopez among others helping to grow the business. It is professional. Close More Deals.

LinkedIn 206

LinkedIn Lead Rank Hiring Webinar Metrics 206

Sales and Marketing Management

SEPTEMBER 14, 2017

Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing. Marketers in the B2B space are all about it, and there’s data to back that assertion up. That’s why, as a marketer, you'll get more mileage from your materials by employing ABM to court many similar accounts rather than just one.

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

SBI Growth

JULY 13, 2013

The market outpaced him. From 2003-2011, Dave was on a rocket ship. He had failed to evolve at the same pace as the market. For the last 2 years, Dave ignored the larger trends in B2B selling. If you know how to listen to the market, you will be able to stay ahead. Dave was once an ‘A’ player. Download this quiz.

Promotion 310

Promotion Fashion Trends B2B 310

Membrain

OCTOBER 22, 2017

I can still remember the powerful inspiration I gained from my first reading of Hugh Macfarlane’s “The Leaky Funnel” – the 2003 book that first drew the B2B sales and marketing community’s attention to the concept of the buyer’s journey.

Top of Funnel 59

Top of Funnel Buyer Funnel B2B 59

Score More Sales

DECEMBER 26, 2012

I was an early adopter of LinkedIn (October, 2003) – connecting with people I knew in real life, and it is still the strategy I use today. I invite those who are similar in that they work with B2B companies – often in my niche – mid-market technology or distribution companies.

LinkedIn 232

LinkedIn Conference B2B Networking 232

Nutshell

DECEMBER 21, 2020

Can you rely on your email marketing platform to do the job of a CRM ? . Email marketing software offers users a basic way to manage their database of contacts, which makes it extremely valuable to new businesses. Today, we’ll uncover how five of the leading email marketing providers stack up when it comes to contact management.

Lead Rank 62

Lead Rank Lead Scoring Email Marketing CRM 62

Pointclear

AUGUST 8, 2011

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

Lead Generation 200

Lead Generation Marketing Qualified Lead Lead Rank Sales Qualified Lead 200

SalesforLife

MAY 13, 2019

The stats are in and it’s clear that B2B buyers have changed the way they do business in this rapid change but have you or your sales team adapted to this constant change? In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. My evolution since 2000 looked like this.

Policies 73

Policies ACT Hiring Face-to-face 73

Crunchbase

FEBRUARY 24, 2021

It also sent a signal to SaaS companies that their reign at the top of the stock market may come to an end once that happens. Regardless of their stock market status, SaaS technologies like video conferencing have fundamentally changed the way we conduct business during this pandemic. Optimize e-commerce . Embrace omnichannel sales .

B2C 56

B2C Scale Face-to-face Vendor 56

Pointclear

JANUARY 15, 2013

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

Selling Essentials RapidLearning Center

APRIL 3, 2019

Professors of sales and marketing at Western Carolina and Georgia State universities surveyed more than 400 customers of a B2B service. But what won’t harm the relationship, research suggests, is if you ask for something else: a referral. What the research found. But don’t leave it at that. Source: Johnson, J. Barksdale Jr, H.

Referrals 40

Referrals Journal Research Vendor 40

Selling Essentials RapidLearning Center

APRIL 3, 2019

Professors of sales and marketing at Western Carolina and Georgia State universities surveyed more than 400 customers of a B2B service. But what won’t harm the relationship, research suggests, is if you ask for something else: a referral. What the research found. But don’t leave it at that. Source: Johnson, J. Barksdale Jr, H.

Referrals 40

Referrals Journal Research Vendor 40

The Spiff Blog

SEPTEMBER 16, 2022

Without further ado let’s jump into the latest edition and meet some of our favorite Spiffers: Rachel Cravit, Marketing Content Writer. Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years. She’s excited to join Spiff’s marketing team! Rob grew up in St.

Meeting 75

Meeting Top of Funnel Travel Engineering 75

The ROI Guy

AUGUST 4, 2010

marketers are still having a hard time connecting their investments to tangible bottom-line impact. The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. to less than 3% or revenue (analyzing average from 2003-2009), a 30% decline in IT spending compared to revenue.

ROI 40

ROI Marketing Decision Maker Survey 40

Anthony Cole Training

OCTOBER 7, 2011

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! I was recently going through a document for our business planning that I wrote in 2003. Learn How to Drive Consistent Sales Results from Your B2B Sales Team. Hire SalesPeople Who Can and Will Sell in These Tough Markets.

Hiring 185

Hiring Ideal Customer Profile Webinar Metrics eBook 185

Vengreso

JUNE 2, 2023

He is an innovative, high-energy leader with a proven track record in strategic alliance management, broad partner ecosystem development, creative Go To Market design, and consultative selling of Cloud software and services with partners. Administrators, Developers, Architects, Newbies, Sales/Marketing Leaders and Trailblazer alike.

SalesForce 59

SalesForce Hotels Conference Call-back 59

Score More Sales

FEBRUARY 11, 2014

Building a positive brand in the B2B world is the first step toward the idea of a virtual pipeline where content and ideas convert into prospects and ultimately, clients. I started blogging with a Typepad account in October of 2003. LinkedIn was new in 2003 and I put my profile on LinkedIn in October. I corrected that misstep.

Ideal Customer Profile 245

Ideal Customer Profile How To B2B LinkedIn 245

Pointclear

AUGUST 18, 2016

There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. Account Based Marketing (ABM) is all the rage. The rest, as they say, is history.

Account Based Marketing 100

Account Based Marketing Marketing Lead Rank Lead Scoring 100

Hubspot Sales

NOVEMBER 27, 2023

She began as a single mother in B2B sales and, after 18 years, founded her own sales strategy firm. Lisa Diaz Lisa Diaz has decades of leadership experience in sales and marketing, working with a diverse clientele that spans start-ups, nonprofits, celebrities, and even heads of state, with audiences in more than 130 countries.

Industry 103

Industry Face-to-face Nonprofit Hiring 103

Anthony Cole Training

APRIL 14, 2011

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! The MythBusters have tackled more than 700 myths since their 2003 premiere. Learn How to Drive Consistent Sales Results from Your B2B Sales Team. Hire SalesPeople Who Can and Will Sell in These Tough Markets. Tony Cole on TV.

Hiring 144

Hiring Ideal Customer Profile Webinar Metrics eBook 144

Sales Training Connection

MARCH 18, 2013

Bain published a particularly interesting article noting that historically companies in the B2B market – “consistently grew their revenue faster than their sales and marketing expenses.”. But that was then; this is now. Over the last decade the game has begun to change.

Margin 112

Margin Vendor Face-to-face Sports 112

SalesLoft

JULY 17, 2019

Email marketing was a regular part of sales communications over the next few years, but cold calling still took the lead on favored outreach. Email marketing took the world by storm. Almost every marketing organization across the country adopted Hubspot’s Inbound Marketing play. And I was right. We were winning.

Scale 65

Scale Buyer eBook Lead Rank 65

InsideSales.com

MARCH 16, 2020

We’re at the same stage as the PC market in 1983 and the smartphone market in 2003, according to TechCrunch. This isn’t a capability that sits in marketing, sales, or even customer support. Traditionally, B2B SaaS sales have always been done face-to-face. Having a product people want is key. Consider this.

Lead Rank 58

Lead Rank Hiring Discount Ideal Customer Profile 58

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. in incremental benefits. • A payback of less than 3 months from deployment.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Contact Monkey

SEPTEMBER 5, 2017

In fact, starting in 2003, they began adding at least one new product every single year! But it’s expanded dramatically to include everything from sales to marketing and customer support. Pardot integrates with Salesforce to add features that are useful for B2B marketing. Get Started With Salesforce Email Integration.

SalesForce 45

SalesForce Scale Software Software 45

Zoominfo

MAY 24, 2018

In an age where digital messaging heavily influences the way we communicate, it should come as no surprise that in-person professional events continue to be a mainstay marketing solution for companies. But of course, simply putting on a B2B marketing event does not ensure its success.

Social Media 185

Social Media Conference Campaigns Media 185

Zoominfo

MAY 24, 2018

In an age where digital messaging heavily influences the way we communicate, it should come as no surprise that in-person professional events continue to be a mainstay marketing solution for companies. But of course, simply putting on a B2B marketing event does not ensure its success.

Social Media 100

Social Media Conference Campaigns Media 100

Sales Hacker Training

NOVEMBER 21, 2022

Related: Top 50 Lead Generation Tools in 2023, Ranked & Rated There Are Plenty Of Fish (I Mean Sales Tools) In The Sea There’s a vast ocean of sales tools in the market. RollWorks RollWorks combines B2B lead generation with outbound sales communication to identify, engage and convert leads, at scale.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

LeadFuze

AUGUST 5, 2021

How to Make Sales and Marketing Meetings More Effective and Impactful. Leah Bell is the Content Marketing Specialist for SalesLoft. The Gist: WoodPecker has a “ mission is to enable all B2B companies to connect with their ideal customers. Direct Mail Marketing: What it is, Why Snail Mail Works, and How to Execute it.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98