Pointclear

AUGUST 8, 2011

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

Lead Generation 200

Lead Generation Marketing Qualified Lead Lead Rank Sales Qualified Lead 200

The ROI Guy

AUGUST 4, 2010

The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. to less than 3% or revenue (analyzing average from 2003-2009), a 30% decline in IT spending compared to revenue. Less than two-fifths measured overall return on investment (ROI).

ROI 40

ROI Marketing Decision Maker Survey 40

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. How was such a high ROI and quick payback realized?

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Pointclear

AUGUST 18, 2016

In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. It is not that I am against marketing automation or other marketing technologies, it is just that I am for accountability and ROI.

Account Based Marketing 100

Account Based Marketing Marketing Lead Rank Lead Scoring 100

Sales Hacker Training

NOVEMBER 21, 2022

RollWorks RollWorks combines B2B lead generation with outbound sales communication to identify, engage and convert leads, at scale. Mediafly Most great salespeople have a strong understanding of the ROI and total cost of ownership (TCO) of their solution. Communicating that value effectively is another story.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52