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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. If you think you can fire off a cold email campaign to prospects in Canada, think again. The CAN-SPAM Act. Is Cold Emailing Effective?

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. If you think you can fire off a cold email campaign to prospects in Canada, think again. Is Cold Emailing Effective?

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4 Ways to Use Insights for More Effective ABM

Sales and Marketing Management

Even if you’re going after a few standouts, the cost and manpower to execute such a high-touch campaign could put an entire business at risk if the sale doesn’t pan out. Sure, you may need to make a few tweaks here and there depending on the prospect, but most of a campaign remains intact. Basing Marketing on Accounts.

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Metrics to Drive Lead Generation Performance

Pointclear

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

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Email Marketing: The Value of Getting Permission

SugarCRM

Marketing teams skillfully craft attention-grabbing subject lines, captivating content, and perfectly-timed campaigns to propel businesses forward. This interaction is enough to assume they have an interest in your work and want to receive your campaigns. Subscribers should have easy access to opt-out at any time, with every campaign.

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What Happens in Vegas Stays in Vegas?

Grant Cardone

It’s quoted, talked about, and recognized, so it’s really what every marketer dreams their campaign can one day become. ” “What happens here, stays here” began in 2003 when ad agency R&R Partners were trying to come up with something more than just gambling to get people excited about Las Vegas.

Tourism 73
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Avoid the Spam Folder by Correctly Setting Up Email in Sugar

SugarCRM

Email campaigns play an important role in marketing interactions. Since the CAN-SPAM Act of 2003 , email providers and transfer senders are now more sophisticated about validating who you are. Configuring and setting up email in Sugar to work correctly in email campaigns, schedulers, and workflow rules is a multi-step process.