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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

This past week, Hurricane Lee roared into Nova Scotia, becoming the first such storm to do so since 2003, although at the time it made landfall, Lee had been downgraded to a post-tropical cyclone. One major key to success in sales is a salesperson’s ability to reach decision makers.

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Why it pays to get all tangled up with your customers

Selling Essentials RapidLearning Center

Create more decision makers Maybe with some of your accounts, you have just one contact who is the sole decision maker. Once you’ve brought in multiple influencers and decision makers, it’s not enough for a competitor to convince one person. Get involved in creating them. 1998) Why do customers switch?

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Is B2B Buyer Confidence Stalling Your Deals?

Alice Heiman

Brent explains decision maker confidence is the main barrier for B2B teams to close deals. Especially well known for his passion for “productive disruption,” Brent served as the “chief story teller” for CEB, now Gartner’s, sales, marketing, and customer service practices from 2003 to 2022.

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3 B2B Books You Need to Read This Summer

Mereo

5 Paths to Persuasion: The Art of Selling Your Message identifies five types of executive decision-making styles and recommends approaches that cater to charismatics, thinkers, sceptics, followers and controllers. Different executive decision-makers prefer to be presented information in different ways.

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3 Recommendations For Post-Pandemic SaaS Sellers

Crunchbase

According to McKinsey , a survey found that more than 90 percent of B2B decision-makers expect the remote and digital model to stick around for the long run, and three out of four believe the new model is as effective or more so than before COVID-19. Optimize e-commerce .

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Lack of ROI Measures Threatens Marketing Budgets

The ROI Guy

Post the technology bubble, Frugalnomics became the modus operandi for IT decision makers. to less than 3% or revenue (analyzing average from 2003-2009), a 30% decline in IT spending compared to revenue. The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget.

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Mike Kunkle on Sales Onboarding (Part 1)

Mindtickle

Along with these changes in buyer behavior, there are more RFPs than ever before and more decision-makers involved. Mike Kunkle: If you look as far back as 2003, which I did recently for an article I was writing, ramp-up times were shorter. Buyers are more informed than ever – although not always more accurately informed.

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