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3 Ways B2B Buying Behavior Has Changed—Forever

Allego

Then, the AC on my beloved 2003 Toyota Highlander died. Sellers need marketing’s help to ensure they have the right content to educate and inform—available in their moment of need. It was July 2020—the middle of COVID Year 1—and the temperature had hit 95 degrees (F). I needed to buy a new car.

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Social Selling Via LinkedIn

Janek Performance Group

Since its launch in 2003, LinkedIn has grown to over 774 million users worldwide. It’s akin to giving the keys of the family car to a teenager without any driver education. Salespeople should be educated and trained how to use LinkedIn to their advantage. Just because you can, doesn’t mean you should.

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Metrics to Drive Lead Generation Performance

Pointclear

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

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The ‘mom jeans’ of sales tactics: 3 old-school strategies that still work

Nutshell

I’m willing to bet you’re already confused, and images of Tina Fey in the 2003 SNL skit are dancing through your head. Offering things like a free downloadable e-book, an educational webinar, or even a free trial are simple, no-cost requests that can trigger investment from future customers.

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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

Find out about the average age, education and experience of your potential partner’s staff. D&B —since 2003. These groups are incapable of having meaningful conversations with C-Level executives about strategic business initiatives that lead to high quality opportunities and become sales accepted and qualified.

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The Promotion Gap for Women: Yes, It Still Exists

Zoominfo

Compared to data ZoomInfo releases in 2003, many industries are improving, even though the numbers are still lower than ideal For example, the finance industry had women in only one out of 10 CEO roles in 2007. That has increased by 40% over the last 14 years.

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Memorial Day: A Veteran’s Story of Remembrance and Military Transition to Corporate Life

Highspot

I joined the Army in 2003 after graduating from high school, as it was the option available to me to help pay for my college. This helps educate people who may not have exposure to the Veteran community and understand what we value. Can you tell us about your military experience and your transition back into civilian life?