article thumbnail

How Sales Operations Can Link Product Management to the Buyer

SBI Growth

Tony Zambito recently wrote a compelling article about the need to inform the buyer. What if the buyer isn’t buying from your company, even if they are informed? In spite of this, what if the buyer awarded their business to a competitor because your product simply isn’t good enough? The buyer knows why. They read reviews.

article thumbnail

The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. 43% of B2B buyers use online video to research products or services for their business ( source ). 400 hours of video are uploaded to YouTube every minute.

B2B 217
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Most Popular Marketing Articles of 2018

Zoominfo

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Nothing captivates an audience like a great story– no matter what industry you work in. Today’s buyers live in a world of information overload. Keep reading.

Marketing 164
article thumbnail

Are You Ready to Break the Bias?

Smooth Sale

Henceforth from 2005, my belief about sellers’ relationship with buyers and customers changed. I realized that sellers must: Follow the buyers’ process rather than the seller’s process. Understand what is driving the buyers and the business change. Yet, women receive less pay than men.

Scale 78
article thumbnail

The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. 43% of B2B buyers use online video to research products or services for their business ( source ). 400 hours of video are uploaded to YouTube every minute.

B2B 100
article thumbnail

The 3 Ways Experienced Sales Reps Typically Fail.

MJ Hoffman

This helps them hone in on the most lucrative buyer personas and disqualify poor fits. When a buyer who’s six months away from renewing their contract falls in her lap, the rep thinks, “That’s not the DNA of my typical buyer; I’m not going to invest in the opportunity.”. If it were 2005, that would have been a great response.

article thumbnail

LinkedIn Celebrates 10 Years with Big Enhancements

Score More Sales

I invited LinkedIn co-Founder Konstantin Guericke to speak at a technology dinner put on by the MIT Enterprise Forum in Seattle in 2005. Listen and engage with their market and industry to offer insight to their buyers. That’s not to say it hasn’t been a rocky ride.

LinkedIn 206