Partners in Excellence
JANUARY 2, 2023
In 2005, Staples ran a marketing campaign featuring the “Easy Button.” .” But I was struck by this video of Kara Lawson, Duke Women’s Basketball Head Coach, Handle Hard Better. It is human nature to want things to be easier. This thinking seems to persist today, dominating much of what we seek in our work.
Mereo
FEBRUARY 20, 2023
Now, factor in the research that Robert Kaplan and David Norton published in 2005 : “… On average, 95% of a company’s employees are unaware of, or do not understand, its strategy.” Marketing campaigns fail to deliver against their promises. Is it possible, even 15+ years later, the 95% benchmark has not changed?
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Zoominfo
JUNE 25, 2018
Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. We recommend you focus on building an organic audience but use targeted advertising to supplement traffic to your YouTube page and boost important video campaigns.
Smooth Sale
MARCH 17, 2022
Henceforth from 2005, my belief about sellers’ relationship with buyers and customers changed. We believe it is essential to highlight that women and diverse groups are still underrepresented in sales and campaigns for parity. I realized that sellers must: Follow the buyers’ process rather than the seller’s process.
Zoominfo
APRIL 9, 2019
Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. We recommend you focus on building an organic audience but use targeted advertising to supplement traffic to your YouTube page and boost important video campaigns.
Zoominfo
JANUARY 21, 2019
Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Keep reading.
Appbuddy
OCTOBER 29, 2021
In 1978, Gary Thuerk accidentally sent the first mass email marketing campaign to 393 addresses to announce the launch of new computers. Widely recognized as the first ever spam campaign, this effort resulted in a slap on the wrist from a high-ranking Pentagon official, but also generated $13 million in sales for Thuerk’s company.
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