article thumbnail

CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

The average tenure of CMO’s has doubled since 2006. Developing the game plan involves multiple groups and huge amounts of research about your customers. This research includes accurate buyer personas and buyer process maps. Retention campaigns focused on reducing churn in the existing customer base.

article thumbnail

Spaced Reinforcements: Helping Sales Readiness and Enablement Win the Battle Against the Forgetting Curve

Mindtickle

Even more recent research like the 2006 report Spacing Learning Events Over Time: What the Research Says by Will Thalheimer indicates that “spacing is particularly beneficial if long-term retention is the goal.” MindTickle’s Spaced Reinforcements has emerged as a critical capability to overcome this dilemma.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Spaced Reinforcements: Helping Sales Readiness and Enablement Win the Battle Against the Forgetting Curve

Mindtickle

Even more recent research like the 2006 report Spacing Learning Events Over Time: What the Research Says by Will Thalheimer indicates that “spacing is particularly beneficial if long-term retention is the goal.” Mindtickle’s Spaced Reinforcements has emerged as a critical capability to overcome this dilemma.

article thumbnail

Reclaiming Your Community with Majora Carter

Rob Jolles

The connection between talent-retention, and reclaiming your community. • Her 2006 Ted Talk launched their website as one of the first six talks released to the public. You center on talent retention and I, I assumed I knew what that meant, but I was looking that up. The vital importance of black owned businesses.

article thumbnail

The ROI for Information Lifecycle Management (ILM)

The ROI Guy

According to data from Strategic Research Corp. and other research firms, more than $7 was spent for storage management, administration and utilities costs for every $1 of disk capital cost. The savings could be significant beyond storage costs. As for ILM adoption, Gartner Inc.

ROI 40
article thumbnail

[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg Sales

Morale is the best indicator of retention on a sales team. And retention is a serious issue. December 29, 2006: Kobe Bryant and the Lakers are playing the Charlotte Bobcats. Better data = improved sales retention. Welcome to Whiteboard Wednesday! ” Why is reliable data important? The whole team will lose.

Retention 185
article thumbnail

Jonathan Farrington's Blog ? Does Selling Have a Future? The.

Jonathan Farrington

On-going research demonstrates that today’s ‘average’ salesperson is just as effective as the high performer in explaining features and benefits effectively, relating a service or product to customer needs and closing a sale. ” for months, if not years, so why not ask the man who first coined the phrase way back in the summer of 2006?