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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports. Updated Alinean Social Media ROI Calculator - New.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

I’ve followed Jill Konrath since 2007, when I subscribed to her “Selling to Big Companies” blog. Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to automatically show up in your inbox? The New Handshake: Sales Meets Social Media.