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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Extensive pricing pressure from competing services/products at lower prices. Customer needs can shift quickly.

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The Pipeline ? Reports of the Death of the Salesperson Are Greatly.

The Pipeline

December 2007. PointClear PD. PointClear PD. Join the Renbor Sales Solutions LinkedIn Group. January 2009. December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. The Pipeline Renbor Sales Solutions Inc.s May 16th, 2011. May 16th, 2011. Trackbacks.

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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

These groups are incapable of having meaningful conversations with C-Level executives about strategic business initiatives that lead to high quality opportunities and become sales accepted and qualified. Global healthcare software and services company—since 2007. One of the world’s largest software companies—since 2002.

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How many inquires does it take to make quota?

Pointclear

Next month: Predicting the sales results from a group of inquiries. iii Obermayer, James, Managing Sales Leads, Turn Cold Prospects into Hot Customers, Thomson South-Western, 2007, pages 9, 10-14, 26. i Obermayer, James, Sales and Marketing 365, Racom Communications, 2004, page 17 Number 12. ii Called the Rule of 45.

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Predicting Sales Results from a Group of Inquiries

Pointclear

Here is the formula: 2,840 inquiries x 45% (percentage of buyers in a given group of inquirers who buy within a year). i Obermayer, James, Managing Sales Leads, Turn Cold Prospects into Hot Customers, Thomson South-Western, 2007, pages 9, 10-14, 26. What will the sales results be? x 32% (closing rate).

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