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The Pipeline ? 25% Increase in Sales Training ROI ? Sales.

The Pipeline

December 2007. 25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. 25% Increase in Sales Training ROI – Sales eXchange – 115 [link] via/ @renbor. October 2008.

ROI 243
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Follow the Money: The Primary Responsibility for CMOs

Pointclear

In this case I make an argument that without following the money, Marketing acts with good intention, but can’t prove that its actions have measureable results for every dollar spent on lead generation. If Marketing wants to measure lead generation programs, it starts with: Isolating lead generation into campaigns.

ROI 100
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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

ROI 45
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The Pipeline ? Dealing with Price in the Real World

The Pipeline

December 2007. At this point you can decide if you can help them understand your pricing, where their will see an ROI , and make full use of all the impactful thing you uncovered during the Discovery stage. B2B Lead Generation Blog. January 2009. December 2008. November 2008. October 2008. September 2008. August 2008.

Pipeline 236
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The Pipeline ? Mine the Gap!

The Pipeline

December 2007. Most solutions have a duration beyond one fiscal year, so when it comes to measuring ROI, ROE, it is important that they understand the full scope of the benefit. B2B Lead Generation Blog. January 2009. December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008.

Pipeline 267
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

I’ve followed Jill Konrath since 2007, when I subscribed to her “Selling to Big Companies” blog. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets?and