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19 Guerrilla Social Media Marketing Secrets

Social Media and Sales Strategy

Blogathon 2009 Internet Marketing and SEO Marketing and PR social media social media podcast social media tips social media training blogathon guerrilla social media guerrilla social media marketing jay levinson shane gibson social media secrets social media speakerI had the fantastic opportunity to spend several days with Jay Levinson and his wife Jeannie while we were in Santiago Chile in April. Jay and I both spoke at the Annual Sales and Marketing conference put together by Seminarium, the leading provider of executive education in South America. Stick with it, it will pay big.

A Guide to Business Development 2.0 - ReadWriteWeb

Delicious Sales

Topics. Next Article: -->. Guide to Business Development 2.0. At least once each day I get a call from someone trying to sell me outsourced development services. Its difficult to not be frustrated with these calls and it is increasingly hard to be polite, because they come so frequently. Yet, more than frustrated, I am just puzzled. Does this tactic still work? Publish date: April 09, 2008. Trends.

Sales Ready Leads: Quality vs. Quantity

Green Lead's B2B Blog

The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr. Quality Vendor.

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The Four Habits of Referability. | Southwestern Sales Talk

Southwestern Advantage

” Naomi says: April 15, 2009 at 8:40 am. Reply Lee McCroskey Reply: April 15th, 2009 at 10:00 am Naomi–thanks for the comment. Katrin says: April 16, 2009 at 12:44 pm. Trey Campbell says: April 20, 2009 at 12:16 am. Search. About. Contact Us. Southwestern Sales Talk. The Four Habits of Referability. by Lee McCroskey. Perhaps I am just simple.)  Be courteous.

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5 Ways to Boost Your Sales Activity

The Accidental Salesman

Sales is the lifeblood of any business and profitable sales is the starting point towards cash in the bank. No cash means No business. For many businesses in the recession sales provide them with their regular source of cash. Most business owners understand this intellectually and yet at some level many people who start a [.]. All Written Articles Business Development Personal Effectiveness Self Motivation sales boost selling skills

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Knowledge is not always a good thing!

The Accidental Salesman

I recently starting working with a business owner who was struggling to generate interest in her services. She started her business in a flurry of euphoria and excitement. The service had such a profound effect on her life that she could not wait to get trained and start offering it to others. It has been 6 [.]. Closing Sales Marketing

60 Minute Crash Course on Channel Management | Avangate Blog.

Software Business Blog

This entry was posted on Monday, June 22nd, 2009 at 7:16 pm and is filed under Software Business , Software Marketing. Responses to “60 Minute Crash Course on Channel Management” Kaitlyn Young Says: July 18th, 2009 at 1:17 pm. Software Business Blog. Blog |. About | Contact. Latest posts. Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. Check out our Free Tools. PAD Promoter, is an exclusive free tool. for software submission. Subscribe to Avangate Blog. Subscribe by email.

Practice Makes Perfect, pt. 2 | Southwestern Sales Talk

Southwestern Advantage

10 Responses to “Practice Makes Perfect, pt. 2” Aaron Ho says: October 28, 2009 at 9:14 pm. Reply Lee McCroskey Reply: October 30th, 2009 at 10:36 am Aaron–thanks for the quick note! Moses Umar says: November 2, 2009 at 1:03 pm. Reply Lee McCroskey Reply: November 3rd, 2009 at 11:48 am Moses! Charlotte Clemens says: November 3, 2009 at 1:09 am. Evelina Prodanova says: November 3, 2009 at 6:14 pm. Reply Lee McCroskey Reply: November 3rd, 2009 at 8:30 pm Good to Great was a perfect theme for the Euro-GRS! Search. About. Agreed!

Word of Mouth

The Accidental Salesman

Referrals are much easier to win than any other form of lead. There is nothing better than a recommendation from a satisfied existing client. You can educate clients to provide referrals. The best time is when you have just won a sale, especially if the lead is through a referral. For example. Our business is built on referrals and that is how we manage to keep our costs down. Once we have finished the project and you are happy then I will ask you for a testimonial and a couple of people you know who might also benefit from ……. Remember to follow up though as they will be expecting it.

The Sound of Success

The Accidental Salesman

A big thank you to Jeremy Jacobs for joining me on the web-cast last night, talking about ‘The Sound of Success’ The issue behind the web-cast was that when our first contact with a prospect is via the telephone then the first impression formed is almost entirely affected by our voice. first [.]. Confidence

Top Sales Blog: Is it OK to Give Up on a Prospect?

Top Sales Blog

Is "Price Retention" Going to be Our Biggest Sales Challenge for 2009? December 2009 (1). November 2009 (1). September 2009 (1). August 2009 (1). July 2009 (1). June 2009 (1). May 2009 (10). April 2009 (6). March 2009 (10). February 2009 (9). January 2009 (12). Friday, January 16, 2009. Will Fultzs Bio.

Day 1 – 6 Golden questions for lead generation: Who is your target audience?

The Accidental Salesman

There are 6 questions that I use to turnaround the sales fortunes of my clients. Over the next 6 days I am going to share these questions with you to help you with lead generation. Follow each blog and I will help you to understand how to approach answering the questions. Day 1: Who is [.]. Generating Sales Leads lead generation sales target audience

Marmite your business!

The Accidental Salesman

Have you have seen the brilliant Marmite adverts on TV? The message is: ‘Marmite: You either love it or hate it! Too many businesses are failing right now because they are trying to be all things to all people. Why not Marmite your business? Avoid trying to be all things to all people. Instead find a specific group [.]. Closing Sales Marketing niche market specialise target audience

Day 6 – Golden questions for lead generation: How will your customers find you?

The Accidental Salesman

How will your customers find you? You may have the best products and services in the world but unless your target audience knows that you can take away their pain then you are unlikely to sell much! Once you have got #1 -5 answered correctly then you need to promote your business in as many [.]. Generating Sales Leads lead generation

Day 2 – 6 Golden questions for lead generation: Where is their Pain?

The Accidental Salesman

Where is their pain? Yesterday we covered, who your target audience is. We separated your target audience into categories. Today we are going to focus on their pain. If we can establish their pain it will make it easier for you to sell to them. People generally buy to solve problems and unless [.]. Generating Sales Leads lead generation

Top Sales Blog: Would You Rather be Liked or Seen as Competent.

Top Sales Blog

Is "Price Retention" Going to be Our Biggest Sales Challenge for 2009? December 2009 (1). November 2009 (1). September 2009 (1). August 2009 (1). July 2009 (1). June 2009 (1). May 2009 (10). April 2009 (6). March 2009 (10). February 2009 (9). January 2009 (12). Sunday, March 15, 2009. March 18, 2009 1:16 PM.

Guerrilla Social Media Marketing - Shane Gibson - Jay Levinson.

Social Media and Sales Strategy

October 30, 2009 · Filed Under Internet Marketing and SEO , Marketing and PR , social media , social media podcast , social media training. Blogathon 2009. October 2009. M. T. W. T. F. S. S. December 2009. November 2009. October 2009. September 2009. August 2009. July 2009. June 2009. May 2009. April 2009.

28 Ways to Improve Your Sales Results

Social Media and Sales Strategy

I had a number of people (close to 300) complete the 28 Days to Better Selling Program I put on in May and June.  Many of you were asking when I was going to do it again? My next one will be in the fall but it will be marketing focused. With that said, you can do the 28 Days to Better Selling Program at your own pace by following the links below. Day1  The ABC’s of Targeting.

Video 12

28 Ways to Improve Your Sales Results

Social Media and Sales Strategy

I had a number of people (close to 300) complete the 28 Days to Better Selling Program I put on in May and June.  Many of you were asking when I was going to do it again? My next one will be in the fall but it will be marketing focused. With that said, you can do the 28 Days to Better Selling Program at your own pace by following the links below. Day1  The ABC’s of Targeting.

Video 12

5 Keys to Selling with Confidence

The Accidental Salesman

Starting up in business can be an exciting time but also a daunting time too and in the excitement of getting things going, people often overlook the obvious. Profitable sales are the lifeblood of any business and selling is a skill. Without sales there is no business and for most starting a new business there [.]. Business Development Confidence sales skills selling selling confidence

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Sales 12

Free can be very expensive

The Accidental Salesman

In these days of economic down turn and credit crunch it can be very tempting to padlock the wallet and just feast on all the freebies around. There is, however, a big cost associated with this behaviour. Not a direct cost that can be easily measured. Its an opportunity cost and even though it may [.]. Closing Sales Marketing

Brent's Social CRM Blog: Why I Learned All I Needed To Know.

Social CRM

September 04, 2009. Why I Learned All I Needed To Know About Social Media In 1989, Not 2009. Listed below are links to weblogs that reference Why I Learned All I Needed To Know About Social Media In 1989, Not 2009 : Comments. Why I Learned All I Needed To Know About Social Media In 1989, Not 2009. Brents Social CRM Blog. « A Word Or Two About Evolution | Main. Blogger Relationship Mis-management: Saying No to Madame Yes ». It's Friday night, time to put aside the CRM and get into the #fridaynitemix. And I even somehow found myself labeled as a Rock Star. About.

Day 3 – 6 Golden questions for lead generation: How do yu take their pain away?

The Accidental Salesman

So far we have covered, who your target audience is? Where their pain is and today we are going to cover, how do you take their pain away? So, how do you take their pain away? How specifically do your products or services solve the archetypes’ problems? What packages or deals could you create specifically for a [.]. Generating Sales Leads professional sales training

How to Sell Thin Air

The Accidental Salesman

‘How to Sell Thin Air’… That was the title of the workshop I ran for Ecadamist Mark Underwood’s excellent Business NLP Group meeting last night. Its a club to show the business applications of NLP and was well attended by people who run their own business and people that work in companies in a non-sales [.]. Business Development lead generation selling selling ideas

Creating a Successful Business Networking Event in 10 Steps.

Software Business Blog

This entry was posted on Monday, February 23rd, 2009 at 2:19 pm and is filed under Avangate , Software Business , Software Marketing. Responses to “10 steps to a Successful Business Networking Event” Casual Drinks with Avangate – spring edition | Avangate Blog - Software Business Blog Says: April 1st, 2009 at 8:01 pm. [.] Software Business Blog. Blog |. About | Contact. Latest posts. Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. Check out our Free Tools. Reminders.

I went to see Donald Trump and I left remembering Brett Wilson

LeapComp

The Eastern Ontario Economic Showcase on September 24th had several outstanding speakers including Donald Trump, Terry Matthews (our own Ottawa technology billionaire enthusiast, and Brett Wilson , another successful Canadian entrepreneur. So here are some of my first impressions. This was my second time seeing Terry and he was as energetic and enthusiastic as before. He neglected his kids.

Creating Accountability in the Workplace by Asking Two Simple.

Paul Cherry's Top Sales Techniques

Date: Dec 15th, 2009. More Free Stuff | Email Us | Get Started Now! Sales Training & Management Workshops | 302-478-4443. About Us. The Company. Our Training Approach. Paul Cherry. Patrick Connor News & Events. Corporate Sales Training. Overview. The SalesBridge™ Training Options. → On-Site Sales Training. → One-on-One Sales Coaching. → Web Seminars. → Keynote Speaking. Reinforcement Assessment. Sales Management Training. Overview Training Options for Managers. → Management Training On-Site. → Sales Management Coaching. Workshops. Resources.

Day 5 – 6 Golden questions for lead generation: Where is your credibility?

The Accidental Salesman

Where is your credibility? How can you prove that you are able to take away their pain? The best proof is having previous experience AND for them to be able to talk to existing customers. Ask some of your customers to write you a testimonial. Ask them if they would mind if they can be used as a reference. Always [.]. Generating Sales Leads credibility lead generation

The 10 Personality traits of a Guerrilla Social Media Marketer

Social Media and Sales Strategy

Jay Levinson and I put our heads together and came up with “The 10 Personality traits of a Guerrilla Social Media Marketer” they will be part of a program we’re developing together.  I thought I would give you a sneak peek into these traits and the Guerrilla way: Immune to hype: There is a lot of hype around social media. Curiosity: Penicillin was invented serendipitously. 

Creating a Sales Culture in Your Organization | Social Media.

Social Media and Sales Strategy

December 7, 2009 · Filed Under * Sales Podcast , Sales Blog , Sales Management Blog , Sales Training. Blogathon 2009. December 2009. M. T. W. T. F. S. S. December 2009. November 2009. October 2009. September 2009. August 2009. July 2009. June 2009. May 2009. April 2009. March 2009. February 2009.

Telephone Sales Tips – Stay in The Conversation

SalesGrail

I was on a sales call the other day and within two minutes of describing the benefits of my company’s services, the client turned me down flat. I was tempted to cut my losses and move on, but a very important thing happened – my prospect kept talking. There are lots of telephone sales tips [.]. Telephone Sales Skills

The End of Social Media

Social Media and Sales Strategy

The End of Social Media. Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand.  Social media is an exciting disruptive technology.  But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?”. Social media will come to an end. 

The End of Social Media

Social Media and Sales Strategy

The End of Social Media. Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand.  Social media is an exciting disruptive technology.  But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?”. Social media will come to an end. 

Twitter is great for increasing your online visibility

The Accidental Salesman

I have recently been introduced to Twitter.com At first I did not understand what all the fuss was about. Why would I be interested in what someone has had for breakfast? Who cares what I am doing for the day? This week having been snowed in, combined with installing free software called Tweetdeck, I have begun [.]. Internet Marketing Marketing

Do you network for introducers?

The Accidental Salesman

When I meet new people and get to know a little bit more about their background and their experiences I am always amazed by who they know and the shared connections we have. Many people that are currently working in micro businesses have previously worked in very large companies at a very senior level. If you [.]. Closing Sales Marketing Business Networking sales and marketing

Rant: There is more to marketing than promotion!

The Accidental Salesman

Please excuse this little rant. It’s just that it saddens me deeply to see small business owners do the right thing and invest in better marketing their business only to find they have nothing to show for it except, perhaps, a pretty website and business card. They came to me for help with their sales [.]. Closing Sales Marketing marketing consultants sales and marketing

Listening 2.0 ? Social Media Listening Strategy | Social Media.

Social Media and Sales Strategy

October 6, 2009 · Filed Under * Sales Podcast , Internet Marketing and SEO , Marketing and PR , social media , social media podcast , social media training. link] Cross-Culture Tweets – Week 41 of 2009. [.] RT @shanegibson Just posted a new podcast “Listening 2.0 – Social Media Listening Strategy” [.]. Blogathon 2009. October 2009. M. T. W. T. F. S. S.

Sales Negotiation Skills – Have You Tried This?

SalesGrail

You can learn and develop great sales negotiation skills. With a little sales training you can use specific sales skills to overcome objections more easily and create the trust that is so desperately needed during negotiations. How does one do this? One extremely effective sales technique – Empathy!… … Empathy is not to be confused with [.]. Sales Negotiation Skills

Social Media Podcast - 10 Things That Will Not Change in 2010.

Social Media and Sales Strategy

December 22, 2009 · Filed Under Events and Seminars , Internet Marketing and SEO , iPhone Podcasts , Marketing and PR , social media , social media podcast , social media tips , social media training. Blogathon 2009. December 2009. M. T. W. T. F. S. S. December 2009. November 2009. October 2009. September 2009. August 2009. July 2009.

The Top

Ziglar Pure and Simple

From Zig Ziglar’s book, Over the Top. You are at the top when…. You clearly understand that failure is an event, not a person; that yesterday ended last night, and today is your brand-new day. You have made friends with your past, are focused on the present, and optimistic about your future. You know that success (a win) doesn’t make you, and failure (a loss) doesn’t break you. You are filled with faith, hope, and love; and live without anger, greed, guilt, envy, or thoughts of revenge. You are mature enough to delay gratification and shift your focus from your rights to your responsibilities.