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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing. If you’re new, we’ll let Hubspot tell you what it is — because, well — they invented it.

Examples 130
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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Reputation Includes content assets such as blogs and press releases 2. This, combined with the conventional wisdom about inbound demand-generation pioneered by the likes of HubSpot as long ago as 2009, perpetuates ideas that no longer align with how companies do business.

Lead Gen 130
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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. As you grow your inbound strategies, follow one of the leading software and content providers in this small and medium business space, Hubspot. April 2010.

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The New Era Of The Cold Call

Jonathan Farrington

According to inbound marketing leader HubSpot, the average cost per inbound lead is 61 percent lower than an outbound lead. Research by Sirius Decisions supports the HubSpot data and indicate that inbound leads cost less and have higher conversion rates than outbound leads, though an integrated approach between the two is considered optimal.4

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Opening Up Your First Franchise? Here's Everything You Need to Know

Hubspot Sales

Franchise owners Algy and Kermie Irvin opened a popular franchise location, Painting with a Twist , in 2009. If you’re inspired to start a franchise, use this blog as a toolkit to hit the ground running. Franchises allow individuals to get their feet wet with the responsibilities that come along with owning a business. Congratulations!

Hiring 90
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The Fastest Growing Companies in Boston Hiring For Sales

CloserIQ

Founded 2009. HubSpot, a leader in inbound content marketing software, is perhaps Boston’s best-known startup. HubSpot is currently hiring for numerous sales roles in its Cambridge headquarters. The post The Fastest Growing Companies in Boston Hiring For Sales appeared first on CloserIQ Blog. 101-250 employees.

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