4 Reasons I Don’t Pay for Referrals
No More Cold Calling
MARCH 7, 2013
For a 2010 report from the Wharton School of Business, researchers Christophe Van den Bulte, Bernd Skiera, and Philipp Schmitt studied data that an anonymous German bank gathered on nearly 10,000 of its customers over 33 months. If you choose to send Referral Sources a small gift or to make a charitable donation after the fact, that’s fine.
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