The Pipeline
MARCH 26, 2011
December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. 7 Must-Have Lead Nurturing Recipes for B2B Marketers. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. October 2009.
Zoominfo
OCTOBER 21, 2018
In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. 92% of B2B customers watch videos online ( source ). Contact ZoomInfo today!
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Pointclear
AUGUST 14, 2012
This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. In 2010 just over 40% of our dispositions or completed companies were from inbound responses.
The Pipeline
NOVEMBER 25, 2011
December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Top Sales & Marketing Awards 2011. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. August 2011.
Zoominfo
AUGUST 19, 2018
In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Today, that number has sky-rocketed to over 24,000 open positions.
Pipeliner
OCTOBER 15, 2020
In fact, there are entire companies that use this as their primary marketing channel. What is surprising is that many B2B companies rely on cold outreach prospecting, just as if they were a door-to-door sales company! Door-to-door sales is largely seen as an outdated marketing strategy. Pitch Warm Prospects. Office politics?
Zoominfo
SEPTEMBER 10, 2020
As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Loyalty marketing has evolved over the years. Source: ZoomInfo.
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