B2B Sales? They Could Be Called B2P Sales! | Sales Motivation.
The Sales Hunter
FEBRUARY 17, 2012
This is a basic rule of selling in a B2B environment. However, this does not mean B2B sales do not also have a big element of what I call “B2P” impact. .” These people definitely exist in B2B sales. If you are in B2B sales, you better pay close attention to the politics going on behind the scenes.
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