Hubspot Sales
DECEMBER 13, 2022
The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. In fact, a recent PYMNTS study found that 67% of B2B buyers report having switched to purchasing from vendors that offer a “more consumer-like” experience. I know that shift can feel daunting.
The ROI Guy
FEBRUARY 22, 2013
A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. As buyers have become more risk averse and frugal, Finance is now large and in charge of decision-making.
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The Pipeline
JULY 19, 2011
December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Technology no doubt brings levels of efficiency that will make selling different and impact the interaction between sellers and buyers. August 2011.
The Sales Hunter
JANUARY 25, 2012
Purchasing Departments and Buyers. Today’s customer, whether it be B2B or B2C, are not locked into doing anything they don’t want to. December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010.
The Pipeline
SEPTEMBER 9, 2011
December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. I am not saying there is no value, what I am saying is that vast majority of B2B buyers and sellers are not as connected or plugged in as the bleeding edge folks.
The Pipeline
MAY 4, 2011
December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. This all presents a number of opportunities to leverage e-mail and the culture that goes with it, to engage with potential buyers. August 2011. April 2011.
Sales Hacker
DECEMBER 27, 2018
Call it “social selling” if you want, but it’s simple: the best sales reps today just understand that they need to be where the buyer is. Trend #4: B2B follows B2C. For those who it did affect, they found new channels – and in some cases old channels – to leverage in order to connect with buyers, like direct mail.
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