Discounting Belongs in Every Sales Tookit
Pipeliner
MAY 22, 2020
Tell that to Theo Albrecht , co-founder of discount grocery retailer ALDI , who in 2010 was listed by Forbes as the 31st richest person in the world. Vendors discount their selling prices for many reasons, and sweetening their offer to buyers are among them. Discounting helps close the gap between buyer motivation and buyer action.
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