Sales and Marketing Management
SEPTEMBER 14, 2018
This is meant for educational and training purposes because of the clear examples and useful insights that can easily be understood by analyzing what they do. Tina originally targeted female buyers between 18 and 65 years old. That represents 91 million people in the United States, according to the 2010 US Census.
The ROI Guy
FEBRUARY 12, 2010
A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.
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The Sales Hunter
NOVEMBER 21, 2011
Purchasing Departments and Buyers. McGowan Charitable Fund brings its vision to life “through grantmaking in three program areas including Health care and Medical Research; Education, and Community Programs for Those Most Vulnerable.” December 2010. November 2010. October 2010. September 2010.
Zoominfo
OCTOBER 21, 2018
In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. B2B Vlogging: As we discussed in a previous post, B2B blogging is an effective way to drive organic traffic to your website, engage potential buyers, and generate high-quality leads for your sales team.
Score More Sales
MARCH 25, 2014
In the latter part of 2010, I shifted working less with business owners and more toward helping mid-sized companies’ front line sales reps and their managers grow sales. LinkedIn is certainly a social selling tool and Koka the perfect representative of how adding insight to help potential buyers builds your brand.
SBI Growth
AUGUST 12, 2012
John is the Economic Buyer of our product. Flips the product from the “Sales” perspective to the “Buyer” perspective. Many times, these are the Economic Buyer (guy who signs the check), User Buyer (guy who uses the product on the front line), and Technical Buyer (guy who evaluates your solution against the status quo and competition).
Adaptive Business Services
MARCH 23, 2022
A desire to share, educate, and to promote others. I started my first marketing blog in 2005, then sold it in 2010 and started the Webbiquity blog. Today’s B2B buyers are impressed by sales people who have done their homework, but turned off by those who haven’t. Today we are joined by Tom Pick of Webbiquity. Personalization.
Expert insights. Personalized for you.
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