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The Pipeline ? It's About the Buyer, Stupid! ? Sales eXchange ? 125

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. It’s About the Buyer, Stupid! It’s About the Buyer, Stupid! It’s About the Buyer, Stupid! It’s About the Buyer, Stupid!

Buyer 219
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Sellers’ Remorse

The Pipeline

If you want to tether your offering to their future, you need to understand those who set the objectives. The conversation was about plans for 2010, after the recession. As your buyers are taking care of Q2, their future is being reshaped. First Regret. Those new directions are decided at a higher level.

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The Pipeline ? Go Ahead, Sell On Price ? Sales eXchange ? 127

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Lets start with the definition: Buyers will see value in those things that eliminate barriers and gaps between where they are now, and their objectives.

Pipeline 225
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The Pipeline ? Flaunt Your Next Steps ? Sales eXchange ? 137

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. This why, the next step is the objective of any interaction with a buyer. August 2011. April 2011. March 2011. February 2011. January 2011.

Pipeline 218
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The Pipeline ? Opposite ? Different -Or?

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Often the only differentiation available is how YOU sell; and even then the differentiation is only that which the buyer perceives. Objection Handling.

Pipeline 228
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The Pipeline ? Dealing with Price in the Real World

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Absent that you are condemned to sell by adjusting your price, usually downwards, until it is low enough for the buyer to rationalize the relevant value.

Pipeline 236
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The Pipeline ? Start With the End! ? Sales eXchange ? 118

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. No bad, even better when the buyer accepts the next step and the process moves forward towards agreement. Objection Handling. August 2011.

Pipeline 230