Pointclear

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

Media 233

Media Direct Mail netFactor Trade Show 233

Jonathan Farrington

AUGUST 10, 2012

We even had one sales rep follow-up on a lead by saying: “Some telemarketing company in Atlanta said you were interested in buying our solution. And, to a great extent these sales accelerators are needed because, at least theoretically, buyers are taking themselves through 70% of the buyer’s journey before sales needs to get involved.

Top of Funnel 35

Top of Funnel Sales Qualified Lead Sales Enablement Lead Rank 35

Sales Training Advice

JULY 14, 2010

So what do you need to do to keep meeting the needs of your buyers in this new economy? Do you sound like a radio ad or a telemarketer? I recently read a study that found that in 2010, 80% of tradeshows leads never get a follow up. A key element of sales success is about accurately meeting the needs of your audience.

Cold Calling 67

Cold Calling Face-to-face Social Media Referrals 67

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. IDC: Economic Buyers, Digital Overload and Sales E.

ROI 40

ROI Ideal Customer Profile Social Media Customer 40