How To Boost Client Retention – Without Customer Service or Account Reps
Sales and Marketing Management
MARCH 4, 2018
Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. My company has experienced virtually no turnover among customer-contact employees.
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