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How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. My company has experienced virtually no turnover among customer-contact employees.

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The Hidden Talent in Your Ranks

Sales and Marketing Management

As such, many companies today are beginning to look with renewed interest at their most readily accessible talent pool when filling open roles: their own employees. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. Tight Times Yield Smart Strategies.

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5 Outcomes to Expect When You Implement Effective Sales Coaching [New Research]

Hubspot Sales

High-revenue growth companies are seeing the payoff; 54% of high-performing companies are using sales coaching more than in the past, and 60% use sales coaching as an integrated part of a sales training program. Here are the top five outcomes they experienced for their companies and their teams. A survey of 330 U.S.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

Pointclear

Dave, a former sales rep, sales manager, VP of sales, competitive sales strategist, consultant, and sales trainer, has worked in 26 countries—with companies from the Fortune 10 to start-ups. Ruth Stevens , who is an expert in customer acquisition and retention. Dave Stein, CEO and Founder of ES Research Group Inc.

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What is Smarketing and how do you do it?

Salesmate

In this context, marketers’ job is to produce content and promote the company to bring in as many leads as possible, while the sales team are left to attempt to convert these leads into customers. A 2010 study showed that companies with strongly integrated sales and marketing functions achieved an average of 20% annual revenue growth.

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New Response Databases - Valuable Resource for B2B Marketers?

Pointclear

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing.

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The Biggest Threat to Sales Teams in 2018 Isn't Losing Clients

Hubspot Sales

A quick Google search or skim through your favorite sales blogs will show article upon article about how to hire the perfect reps, increase customer retention, and write the perfect sales job description -- for good reason. In 2010 -- a mere eight years ago -- 44% of respondents reported an average sales tenure of more than three years.

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