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New Response Databases - Valuable Resource for B2B Marketers?

Pointclear

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing.

Resources 160
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The 5 Top Media for Cold Prospecting

Pointclear

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

Media 233
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What Contributes to Sales Success?

Anthony Cole Training

Dont miss "5 Ways That Managers Can Impact Sales This Year in the May-June 2010 SalesforceXP magazine! A year ago, I met with a group that was experiencing very good revenue retention, but not-so-good new business sales success. Continuation of the quarterly sales conference. Sales and a Fish Story.   delicious.

Hiring 136
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The Sales Leader's Guide to Performance Management

Hubspot Sales

Employee retention in the sales field continues to be an issue. years , down by half from 2010. Attendance at an upcoming seminar or conference. As a sales leader, your ability to develop and retain your sales reps is important to your company’s bottom line and future success. Supplemental reading from sales thought leaders.

SAP 119
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Customer Experience, “Being Managed Or Handled”

Partners in Excellence

But, Microsoft had cleverly anticipated the issue, and had an offer “buy Office 2010 in this timeframe and you will be able to get a free upgrade to Office 2013 when it is released.” I ended up buying the two licenses of Office 2010–even better, they had an offer that allowed you to buy 2 licenses at a reduced price.