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Building Customer Relationships for Sales Success with Tracy De Cicco, Konposit

Igniting Sales Transformation

In addition to working in the large enterprise space, she has start-up experience as well, having founded two organizations, FounderMatch, in 2010 as well as Konposit. This podcast is presented by our Elite Sponsor, Microsoft. You can hear more from Gavriella and other Microsoft leaders, on the Microsoft Partner Network podcast.

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What is Smarketing and how do you do it?

Salesmate

A 2010 study showed that companies with strongly integrated sales and marketing functions achieved an average of 20% annual revenue growth. And Marketing Profs found that companies that took a smarketing approach enjoyed 36% higher customer retention rates and 38% more sales win: Source: Ironpaper.

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@Seismic Raises $92M in Series F Funding Led by the Permira Funds, Valuing Company at ~$1.6B

SBI

With more than 600 enterprise customers worldwide, Seismic enjoys a best-in-class net retention rate of nearly 120 percent, indicative of the growing value it’s delivering its customers. Thompson, Venture Partner at Lightspeed, Seismic Board Member, and Chairman, Board of Directors, Microsoft. The transaction closed earlier this month.

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Customer Experience, “Being Managed Or Handled”

Partners in Excellence

So this will be the second time I will name a specific company, Microsoft. But before I go on, I have to admit–while it may be a little unfashionable, I am an unabashed fan of Microsoft products. While they may not be the sexiest or coolest around, Microsoft builds great products. ” Problem solved!

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Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

Most CRM ROI oriented business cases focus too much on the near term, counting only direct “hard&# benefits and ignoring the more important soft benefits that relate to customer satisfaction, retention and lifetime value optimization. CIOs are from Mars, CFOs are from Venus: TCA Champ - Oracle or Microsoft SQL Server?

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