The Pipeline

JANUARY 27, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009. September 2009. August 2009.

Pipeline 236

Pipeline Negotiation Lead Rank Lead Scoring 236

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Social Media 45

Social Media ROI Media B2B 45

The ROI Guy

OCTOBER 22, 2009

A recent headline from CIOInsight caught my eye: ROI RIP : Not really dead, just overrated. The article link can be found at: [link] In this article from Arthur Langer , he explains that CIOs and CFOs care more about strategy and less about financial ROI calculations. How important is ROI still? ROI is required.

ROI 40

ROI Proposal Enterprise Enterprise 40

The Pipeline

AUGUST 16, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Most solutions have a duration beyond one fiscal year, so when it comes to measuring ROI, ROE, it is important that they understand the full scope of the benefit.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4 trillion in 2009).

Forecasting 40

Forecasting Proposal Networking Software 40

The ROI Guy

MARCH 18, 2010

A recent IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010, results of a survey of 40+ worldwide technology sales executives, indicates that sales enablement is one of the top priorities, and the highest expected investment growth area over next 12 months.

Sales Enablement 40

Sales Enablement Tools Comparison ROI 40

The ROI Guy

AUGUST 4, 2010

The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. A March 2010 survey by Chief Marketer showed the click remained on top, with 60% of US marketers reporting they measured performance in click-throughs. Less than two-fifths measured overall return on investment (ROI).

ROI 40

ROI Marketing Decision Maker Survey 40

The ROI Guy

FEBRUARY 12, 2010

Rich internet applications (RIAs) such as on-line interactive assessment tools, ROI calculators, and TCO comparisons are important elements of such campaigns. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Buyer 40

Buyer Marketing Survey Comparison 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

JANUARY 13, 2010

All major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. Forrester however thinks these estimates are low and is indicating that 6.6% growth for US tech market, and 8.2% growth for global tech market should be expected.

Lead Rank 40

Lead Rank Lead Scoring Tools Proposal 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

No More Cold Calling

JULY 11, 2013

The ROI of Relationships. He retired from his advertising company, after 38 years of being in business, in January 2010 to begin a second career as a writer and speaker. So, to use an old analogy, you need to put some wood into the furnace before you can expect to get back any heat. About the Author.

Call-back 286

Call-back Small Business Small Business Enterprise 286

The ROI Guy

MARCH 17, 2010

IDC's Essential Guidance for Marketing Executives for 2010 outlines survey results of almost 50 technology marketers, and found these executives expect to grow marketing budgets into 2010. more on marketing in 2010 when compared to last year. In the IDC survey, respondents indicated that they plan to spend 3.5% on average.

Sales Enablement 40

Sales Enablement Tools Marketing Advertising 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Face-to-face Survey 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

AUGUST 17, 2010

Gartner's latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. percent in 2010 , to surpass $2.4 The 2010 growth forecasts, although positive, are lower than the original 4.1 trillion, a 5.9 percent decline from 2008.

Positioning 40

Positioning Face-to-face Forecasting Enterprise 40

The ROI Guy

APRIL 14, 2010

At Gartner's Business Intelligence Summit 2010, IT Executives indicate that they're struggling to prove the ROI of BI to the business. BI managers are finding it difficult to quantify bottom-line impact, and as a result, are not able to get business leaders on board to support additional analytics and reporting projects.

Vendor 40

Vendor ROI Analytics Survey 40

The ROI Guy

NOVEMBER 17, 2009

According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. This, compared to 57% who said they were cutting their budgets in 2009.

Marketing 40

Marketing Lead Capture Social Media Survey 40

Braveheart Sales

FEBRUARY 24, 2022

Too often when salespeople fail to sell the value of their products or services by demonstrating an appropriate ROI for the prospect, they choose to believe the prospect will buy anyway, rather than facing the truth early on. Additionally, when money is discussed in the media it is frequently referred to with a negative connotation.

Lead Rank 52

Lead Rank Lead Scoring Discount Face-to-face 52

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

Braveheart Sales

FEBRUARY 24, 2022

Too often when salespeople fail to sell the value of their products or services by demonstrating an appropriate ROI for the prospect, they choose to believe the prospect will buy anyway, rather than facing the truth early on. Why Discussing Money and Selling Value Can Be Difficult.

Lead Rank 52

Lead Rank Lead Scoring Discount Face-to-face 52

Braveheart Sales

FEBRUARY 24, 2022

Too often when salespeople fail to sell the value of their products or services by demonstrating an appropriate ROI for the prospect, they choose to believe the prospect will buy anyway, rather than facing the truth early on. Why Discussing Money and Selling Value Can Be Difficult.

Lead Rank 52

Lead Rank Lead Scoring Discount Face-to-face 52

The ROI Guy

NOVEMBER 12, 2009

According to John McCarthy, VP and principal analyst at Forrester, "The data shows no quick turnaround - it's going to be a tough year for services firms as clients increasingly ask them to justify the ROI for IT projects and provide more value for a lower price." Most services organizations however are not prepared for these new challenges.

ROI 40

ROI Proposal Decision Maker Churn 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Microsoft Media 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Media Campaigns 40

Sales and Marketing Management

SEPTEMBER 23, 2019

In the five years between 2010 and 2015, the number of inside sales reps doubled. As the technology stack continues to grow and becomes unwieldy, we can expect increased efforts to restrict platforms used to those with proven ROI. Given these forces, here’s what we anticipate. Increasing demand for skilled inside sales reps.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

AUGUST 4, 2010

When examining IT budgets in 2010, "Keeping the lights on" operations consumes more than 60% of total budgets (according to IDC | Alinean research - 2010). As a result, most organizations are left scant funds to drive needed migrations / upgrades, or to apply to innovative business solutions.

Campaigns 40

Campaigns ROI Decision Maker Consumer 40

The ROI Guy

APRIL 22, 2010

released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. Microsoft Corp.

Microsoft 40

Microsoft ROI Face-to-face Small Business 40

Pointclear

APRIL 24, 2012

I included the following in a blog on the cost-per-lead metric I wrote in the summer of 2010: “I continue to marvel at the high number of companies that only use cost-per-lead as a basis for lead generation buying decisions. “Don’t you know that roulette wheel is crooked?”

Cost per Lead 220

Cost per Lead Lead Generation Sales Qualified Lead Lead Rank 220

Braveheart Sales

MARCH 18, 2020

What we found in the 2009 – 2010 time period is that it is really hard to turn account managers or order takers into strong successful hunting and closing salespeople. Now is the time to focus on maximizing the ROI of everyone on the sales team, something we’d be happy to help with.

Hiring 52

Hiring Face-to-face Coaching ROI 52

The Science and Art of Selling

OCTOBER 28, 2010

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Social Media 44

Social Media ROI Report Media 44