What Happened to Brand Ambassadors?
Zoominfo
SEPTEMBER 30, 2020
When Brand Ambassadors first gained popularity in the early 2010’s, the approach was simple: Companies would identify their most loyal customers, ask them to showcase their loyalty in a genuine way, and then reward them with perks like free gear. This blog post from 2017 covers a then-upcoming seminar titled “Build a Better Brand Ambassador.”
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