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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog.

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

B2B influencer marketing. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ).

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The Pipeline ? 3 Lead Generation Myths That Will Clog Your Sales.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Stored in Attitude , Communication , Funnel management , Guest Post , Lead Management , Prospecting , Referrlas , Sales 2.0 , Sales Technique , execution.

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Three Tips to Build Powerful Customer Connections

No More Cold Calling

Referrals are the secret to B2B sales: Get the meeting at the level that counts. World”—that’s how I met Todd McCormick at the Fall 2011 Sales 2.0 But we all need new business, so the big question is: What are the top sales performers doing to find new prospects? Face to Face in a Sales 2.0 conference.

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Solutions to Your Small Business Sales Challenges | Sales.

The Sales Hunter

Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. Dec 19, 2011. Maybe a media representative suggests a new advertisement. So, “pop” off they go with new advertising. Then an advertising agency suggests a new brochure and off they go again. prospecting.

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The Pipeline ? Sales Alchemy

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Gary Hart’s career as an advertising, marketing, and sales executive began in 1971. Prospecting. 3 R’s of Prospecting Success.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Other leading content providers such as Olgilvy Advertising and CMO.com agree. July 29th, 2011. July 29th, 2011. July 29th, 2011.