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4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Follwer her on Twitter @marketingprofs.

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Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?

Chili Piper

This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. First, it was published in 2011. Do you realize how much has changed since 2011? For B2B SaaS companies? And speed-to-lead is still critical for leads generated through pay-per-lead channels (e.g.

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78 Customer Engagement Statistics

Zoominfo

On average 29% of B2B customers are fully engaged ( source ). B2B companies retain fully engaged customers more than others by 27% ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

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Alinean Adds Six New B2B Customers During the First Quarter 2011

The ROI Guy

These new customers add to Alinean's ever-growing list of over 100 leading B2B vendors. Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. of respondents), and peers (28.7%), especially early in the lifecycle.

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The Pipeline ? Don't Wait ? Initiate! ? Sales eXchange ? 94

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. April 26th, 2011. April 25th, 2011. link] #B2B #TriggerEvent. April 25th, 2011. April 25th, 2011. April 25th, 2011.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.