The Pipeline
MARCH 26, 2011
December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. 7 Must-Have Lead Nurturing Recipes for B2B Marketers. March 28th, 2011. For Email Newsletters you can trust. February 2012.
SBI Growth
JULY 7, 2013
In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. In the B2B world, most buyers are at stasis. Lead nurturing and BPMs also go hand-in-hand. Once you have the buyer’s attention, you need to nurture them until they are sales-ready. Today, that number has increased to 65%.
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Chili Piper
NOVEMBER 21, 2018
“You have a 7x chance of connecting with a lead in the 1st hour versus just one hour later.”. This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. First, it was published in 2011. Do you realize how much has changed since 2011? Not so much anymore.
The Pipeline
APRIL 15, 2011
December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Growth in Interest: Anonymous Web Visitor ID can help marketers identify website visits from additional contacts at the qualified lead’s company.
The Pipeline
JULY 29, 2011
December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. This is small business lead nurturing. July 29th, 2011. July 29th, 2011. July 29th, 2011. July 29th, 2011. January 2012.
SBI Growth
AUGUST 30, 2013
IN 2011, the SEC published their landmark study on buyer behavior. The study found that B2B buyers completed 57% of their ‘buying journey’ before first contact with a sales rep. If you cannot run effective campaigns, you will be hard-pressed to generate leads. Step #6 – Create a Lead Nurturing Process.
SBI
OCTOBER 29, 2014
The fundamental premise of The Challenger Sale, published in 2011, is that most customer loyalty is a function of how you sell, not what you sell. The authors challenge the notion that solution selling works in today’s B2B world. Challenge Marketers operate differently than typical B2B Marketers. That’s right.
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