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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Sunday, May 22, 2011. Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? I cut my teeth on marketing clusters and verticals. Why Telemarketing Remains the Unsung Hero of Lead Generation.