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Metrics to Drive Lead Generation Performance

Pointclear

Most B2B lead generation marketers are reporting performance metrics to senior executives but the portion also reporting financial contribution metrics are more likely to be outgrowing their competitors. Marketing strategies improve with better insight into lead conversion to opportunities, sales and revenue.

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Kevin Bacon and a Unique Way to Crush Lead Generation

No More Cold Calling

Finding those connections is key to lead generation and getting referrals. A 2011 study by Facebook and the University of Milan, which mined data from the social media site’s 721 million active users, found that the number of intermediate links between two strangers—or “degrees of separation”—is now only 4.74.

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The Pipeline ? In Conversation ? How to Shorten the Sales Cycle

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. In Conversation – How to Shorten the Sales Cycle. B2B Lead Generation Blog. For Email Newsletters you can trust. February 2012. January 2012.

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The Pipeline ? Preparing for Sales Success ? Part 1

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. A couple of weeks ago I posted the first in a series of conversations with Michael Bird, Chief Revenue Officer with NetProspex. B2B Lead Generation Blog.

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The Pipeline ? Compelling Opening Statements ? Sales eXchange.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. The conversation quickly got around to compelling opening statements in an initial call. B2B Lead Generation Blog. February 2012.

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The Pipeline ? 5 Ways to Boost Your Email Prospecting Response.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. At KLA Group, we have a rule of thumb: no prospecting or lead-generation email should be more than 175 words, and they all need to be three paragraphs or less.

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The Pipeline ? Social Selling University ? Webinar

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Today – Thursday, March 31, 2011. B2B Lead Generation Blog. For Email Newsletters you can trust. February 2012. January 2012.