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Are You Too Hard to Reach?

No More Cold Calling

Prior to joining Heinz, Brian was the chief marketing officer at Zephyr 47, a marketing-automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award. Brian Hansford, director of client services for Heinz Marketing, is a 20-year veteran of the technology industry.

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Targeting Eloqua to grow my knowledge of their industry leading lead generation tool. July 29th, 2011. July 29th, 2011. July 29th, 2011.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Master Your Data Universe.

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Inside Sales Growth Beyond CRM

Velocify

According to a 2012 Bridge Group study [1] , from 2009-2011 the number of inside sales jobs grew 124% in the U.S. Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation.

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Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

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Don’t Let Marketing Off the Hook with Matt Amundson {Hey Salespeople Podcast}

SalesLoft

There were a couple of things about sales development and you know, 2011 and 12, that are very different than they are today. And I started there initially as an SDR but quickly made my way to being an SDR manager and ended up running sales development across the brand.

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