article thumbnail

The 5 Top Media for Cold Prospecting

Pointclear

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

Media 233
article thumbnail

The Pipeline ? Selling to Mr Know-it-all

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Stored in Business Acumen , Buying Process , Guest Post , Productivity , Prospecting , Sales 2.0 , Sales Strategy , execution. May 20th, 2011.

Pipeline 313
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Steps to Build Your Lead Gen Machine

SBI Growth

Leads fuel the revenue engine. Step #1 – Define Your Prospect Universe. Account segmentation involves: Defining the prospect universe - who is best fit to be your customer. Don’t skip this step or you’ll build your lead gen engine in the dark. User Prospect – Buyer(s) who will be using the solution.

Lead Gen 306
article thumbnail

Walk the Flight Line: Get Dirty With Your Troops | Sales Motivation.

The Sales Hunter

Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. I was up at the crack of dawn and didn’t stop for twelve hours — fueling jets, inspecting engines, and inventorying aircraft parts. prospecting. December 2011. November 2011. October 2011. September 2011.

article thumbnail

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation.

article thumbnail

Number One Sales Priority for 2011: Show Buyers the Money

The ROI Guy

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms.

Buyer 60
article thumbnail

How BMW Would Have Benefited from Social Selling

SBI Growth

The top of the funnel is filling with highly qualified prospects. It is a risk mitigator, branding engine and market research mechanism. On April 18 th 2011, BMW CEO Jim O’Donnell told a group of reporters: “Electric Vehicles won’t work for most people. Angry customers and prospects identify themselves as in the market.